Hapiness as your Business Model
While reading Atlanta venture catalyst, Lance Weatherby’s blog over the weekend, I came across this fascinating slide presentation by Tara Hunt, who is a community marketing specialist out of San Francisco. In it, Tara described the market as a place driven by a new kind of buyer, homo-feelgoodomicus, who is inefficient, unpredictable, and most importantly, driven by what makes him or her happy.
Tara explained that by being being aware of what makes people happy (autonomy, competence, relatedness and self-esteem) businesses can design products and services that support this elemental human drive.
And why is all of this important you might ask? The answer is simple, she said:
- Happy customers talk to more people about their positive experience;
- Unhappy customers talk to the MOST people about their negative experience;
- Happy customers are repeat customers;
- Happy customers will pay for an awesome experience;
- Happy customers are loyal;
- Happy customers will drive your marketing for you; and
- Happy employees are more productive, creative and loyal.
Think about that a bit, take a look at the entire presentation, and then let me know what you think by posting a response in our Ask and Expert form.
