Pick the Right Color – No More Excuses!

In the growing realm of iPhone Apps, I’m discovering that THINK INK Color Unleashed by Neenah Paper can be a handy tool to communicate and document color. It works as simple as this: suppose you’re at Ikea looking for desk organizers when you spot a cool new woven rug. You like the color, but aren’t sure how to build the rest of the room around it. Simply use the app on your cell phone to instantly take a photo, target the primary color, and then select a personality from the Dewey Color System palettes to derive a set of ‘branded’ attributes. If you choose a certain shade of dark red, it might offer a chocolate brown and washed teal as a subdued, relaxed complimentary color set. All you need to do from there is compare this palette on your cell phone screen to ones you see at other stores in the coming week, month, year – you title and save the palette for as long as it proves useful.

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The best part is, it’s always in your pocket because you never know when your next color encounter will strike. It’s a great way to explore, and if you already have an iPhone, it’s free. Look for it in the App Store and start picking color like a pro! If you enjoy using it, let me know.