Tools to Measure your Business’ Twitter Success

I’ll admit, I struggled at first to adapt to Twitter and its culture as it has oft times reminded me of 8th grade French class. But I’m proud to display my newfound affluence of RTs, @Mentions DMs and #hashtags to the Tworld.

One of the more helpful aids in defining Twitter for business has been the introduction of third party websites and apps that work in unison with Twitter to provide a number of insightful resources. I thought I would share a few that we use on nearly a daily basis.

CoTweet - (@cotweet)

One of the more polished and developed 3rd party tools, CoTweet was designed for the business minded Twitter user. You can set up multiple Twitter accounts and enlist colleagues to work collectively to monitor, track and react to your dialogue with clients and customers. Assignments can be delegated and can alert the responsible group of status updates through email notifications. In addition, threaded conversations can be maintained in their clean, organized web interface, which even includes link tracking.

TwitterFeed – (@twfeed)

Having a Feedburner for your RSS feed is advantageous in providing a statistical measure for your blog, but as Twitter becomes an integral ‘voice’ for promoting your latest postings, it would be great to track those figures separately. That’s where TwitterFeed steps in.

With TwitterFeed, you simply provide your raw RSS or Feedburner feed and track away. TwitterFeed will scan your RSS at predetermined intervals and automatically post new feed headlines to Twitter when they become available, with a link back to the full posting. From there, you can view the number of hits tracked through Twitter and work in tandem with Feedburner’s statistics.

Twitter Analyzer

A great resource for some deeper Twitter statistics is Twitter Analyzer. From daily tweet volume, to your @Mention popularity, these figures are displayed in a graph form to better understand the value and depth of your tweets. One of my favorite statistics is the tweet “Reach”, which will measure your ReTweeted posts and provide a total audience that your message reached.

What tools do you use for merging Twitter with your business?

1. 

   Kim.D says:

   November 9, 2009 at 3:40 pm

   Thank you for the great list of Twitter tools. CoTweet and Twitter Analyzer look really interesting. TwitterFeed is an excellent source as well.

   reply
   • 

     Eric Lukazewski says:

     November 9, 2009 at 3:53 pm

     Thanks for the reply Kim. I also recently came across another great site called oneforty.com which will organize all of your 3rd party Twitter tools while recommending other useful apps. It’s much like an iTunes app store for Twitter.

     reply