Comments on: Marketers Still Prefer a Paper Trail http://www.tradeshowinsight.com/2009/10/marketers-still-prefer-a-paper-trail/ Industry News from Echelon Design Mon, 30 Jan 2012 20:59:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Josh Rush http://www.tradeshowinsight.com/2009/10/marketers-still-prefer-a-paper-trail/comment-page-1/#comment-19 Josh Rush Sat, 24 Oct 2009 01:06:26 +0000 http://www.tradeshowinsight.com/?p=415#comment-19 Amy, Thank you for the comment and I couldn't agree more. There's just something about the face-to-face nature of a tradeshow that can't be replaced by electronic messaging. The same goes for print vs. digital media, and the challenge for a marketer is finding the balance between the two. One thing I think many tradeshow marketers could improve is integrating the look-and-feel of print media with the physical space of their exhibit or branded environment. The two should go hand-in-hand. Amy,

Thank you for the comment and I couldn’t agree more. There’s just something about the face-to-face nature of a tradeshow that can’t be replaced by electronic messaging. The same goes for print vs. digital media, and the challenge for a marketer is finding the balance between the two. One thing I think many tradeshow marketers could improve is integrating the look-and-feel of print media with the physical space of their exhibit or branded environment. The two should go hand-in-hand.

]]> By: Amy Sprinkel http://www.tradeshowinsight.com/2009/10/marketers-still-prefer-a-paper-trail/comment-page-1/#comment-16 Amy Sprinkel Fri, 16 Oct 2009 14:06:13 +0000 http://www.tradeshowinsight.com/?p=415#comment-16 As a marketer, I still believe in a balance that includes new technologies but also direct mail and catalogs. There is something to be said for putting something full color into your client or prospect's hands... something they don't have to click on or work for in any way. We all happily use web and email for business and personal reasons 24/7 but, perhaps print serves as a welcomed break every now and then. I guess you could say the same for meeting at tradeshows and conventions. Sure, you could go online to see what is out there but sometimes, you just want it right there in front of you with real interaction. As a marketer, I still believe in a balance that includes new technologies but also direct mail and catalogs. There is something to be said for putting something full color into your client or prospect’s hands… something they don’t have to click on or work for in any way. We all happily use web and email for business and personal reasons 24/7 but, perhaps print serves as a welcomed break every now and then.

I guess you could say the same for meeting at tradeshows and conventions. Sure, you could go online to see what is out there but sometimes, you just want it right there in front of you with real interaction.

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