Tech Savings Time! Do You Spring Forward or Fall Back? Basics of Social Media ROI

Start Tweeting in Five Simple Steps

Posted by Joshua Rush on Nov 2, 2009 in Marketing, Social Media, Technology

As marketers, we all know the potential for utilizing the social networking site Twitter; still, many of us are uncertain about how to get started. If you fall under this category then you’ll appreciate reading a great article in WSJ.com’s small business section about how to channel your Twitter voice in five steps:

Set company goals – what do you hope to achieve, brand recognition, PR, etc.?
Listen to customers – they’re already talking about you, better know what they’re saying.
Make contact – a conversation is two-way, you have to get involved.
Produce content – at least three tweets a day.
Voice sincerity – leave press releases where they belong, in the newsroom.

Follow Echelon on Twitter @EchelonExhibits.

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4 Reasons your business needs to be on Twitter | Tradeshow Insight - [...] For more information on how to introduce Twitter to your business, check out “Start Tweeting in Five Simple Steps” ...