4 Reasons your business needs to be on Twitter
Illustration by @ohmgee
The world is becoming smaller and smaller by the day. As we blow past the days when cell phones were merely for talking, our level of accessibility increases exponentially. In a world of forever change, we take frequent ‘baby steps’ towards progress and extend the gap between major revolutions. However, I feel that the advent of Social Media is one of those rare moments where we balance on a tight rope between rousing uncertainty and unavoidable transformation.
There is a rising importance in businesses comprehending this radical alteration. Twitter, while a slice of the Social Media pie, is a crucial evolution that should be an equal facet of your marketing strategies.
- Your customers are talking about you – With the ever growing number of Twitter users and the increasing trend of consumer related conversations on Twitter, it’s essential to know, not only WHAT is being said about you, but WHO is doing the talking. Your consumer profile becomes enriched and understanding the perception of your brand’s image increases.
- You can’t afford NOT to – If there’s one error in a changing environment, it’s not adapting to it. Standing still is essentially moving backwards as change shifts past you, and your steps only accelerate as a fast paced world gets faster. Being rooted in tradition is not to be confused with ignorance towards redefinition. Time will only tell what impact Twitter & Social Media will have on day-to-day business, but you can ill-afford to play “catch up” in an era of communication that is evolving every day.
- Reveal your true ‘Oz’ – There is a natural disconnect between consumer and business due to their difference in communicating with each other. Big business is forced to use advertising and marketing to the masses while the consumer begs for individual attentiveness. For businesses, Twitter provides that channel and grants an opportunity to develop a personality where traditional marketing can’t. Once you’ve deconstructed the isolation between consumer and business, deeper trust and equalized communication can be established.
- Be a forward thinker – One of the most valuable assets for any business is innovation. Even if your product or service is established with infrequent change by nature, surrounding it with creativity can be the repackaging your brand needs. Establishing leadership with thought, ingenuity and modernization has been proven successful by Apple and Google and can be the component that separates you from competition. Adopting and adapting to trends like Twitter & Social Media are not just actions of forward thinking, but outlets to broadcast it.
For more information on how to introduce Twitter to your business, check out “Start Tweeting in Five Simple Steps” & “Tools to Measure your Business’ Twitter Success.”
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- Revealing Your True ‘Oz’: The Power of Transparency « Grosh Backdrops and Drapery - [...] back, I mentioned the phrase, “Revealing your True Oz”, when referring to the importance of business’ having a Social ...
Great points, Eric. I especially like the way you describe the yearning of the consumer for individual attention. Social media has really tapped into this, and businesses that ignore this opportunity do so at their own peril. The opportunities for branding, connecting with potential clients and gaining insight into what clients need and want are virtually endless. And we’ve only just begun.
Excellent article Eric! Your point about “Revelaing Oz” especially rang true with me. In both traditional business, and our world of meetings and events, there is often a large group or body that defines our interaction. When that same organization adopts a Twitter strategy, we now have a mainline to a real perosn behind the scenes. We have someone we can reach out to with questions and concerns. Even if this line is used by only a small population, it is the avaialbility of it that matters most. Access to information builds trust, and trust builds interaction.