http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/ Industry News from Echelon Design Wed, 08 Sep 2010 16:54:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/comment-page-1/#comment-238 Revealing Your True ‘Oz’: The Power of Transparency « Grosh Backdrops and Drapery Thu, 07 Jan 2010 20:21:10 +0000 http://www.tradeshowinsight.com/?p=539#comment-238 [...] back, I mentioned the phrase, “Revealing your True Oz”, when referring to the importance of business’ having a Social Media profile to exact truth, personality and trust with their audience. Not only can this be an important [...] [...] back, I mentioned the phrase, “Revealing your True Oz”, when referring to the importance of business’ having a Social Media profile to exact truth, personality and trust with their audience. Not only can this be an important [...]

]]> http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/comment-page-1/#comment-193 Eric Lukazewski Wed, 23 Dec 2009 17:20:49 +0000 http://www.tradeshowinsight.com/?p=539#comment-193 I appreciate your insights and feedback, Mark! Akin to my support of face-to-face meetings, destroying communicative barriers between your consumers and replacing them with channels that are efficient and attainable for all is invaluable. Your analysis that the availability is advantageous in existence alone is spot on for 1st steps in rebuilding that communication outlet. I appreciate your insights and feedback, Mark! Akin to my support of face-to-face meetings, destroying communicative barriers between your consumers and replacing them with channels that are efficient and attainable for all is invaluable. Your analysis that the availability is advantageous in existence alone is spot on for 1st steps in rebuilding that communication outlet.

]]> http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/comment-page-1/#comment-192 Eric Lukazewski Wed, 23 Dec 2009 17:06:11 +0000 http://www.tradeshowinsight.com/?p=539#comment-192 Thanks for your comment Jenise! I truly believe this is one of the most powerful assets that Twitter & SM have provided us. It may be simple, but it's a concept indicative of human nature; we (and consumers) desire attentiveness when we express ourselves. Thanks for your comment Jenise! I truly believe this is one of the most powerful assets that Twitter & SM have provided us. It may be simple, but it’s a concept indicative of human nature; we (and consumers) desire attentiveness when we express ourselves.

]]> http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/comment-page-1/#comment-190 Mark Ley Tue, 22 Dec 2009 19:18:32 +0000 http://www.tradeshowinsight.com/?p=539#comment-190 Excellent article Eric! Your point about "Revelaing Oz" especially rang true with me. In both traditional business, and our world of meetings and events, there is often a large group or body that defines our interaction. When that same organization adopts a Twitter strategy, we now have a mainline to a real perosn behind the scenes. We have someone we can reach out to with questions and concerns. Even if this line is used by only a small population, it is the avaialbility of it that matters most. Access to information builds trust, and trust builds interaction. Excellent article Eric! Your point about “Revelaing Oz” especially rang true with me. In both traditional business, and our world of meetings and events, there is often a large group or body that defines our interaction. When that same organization adopts a Twitter strategy, we now have a mainline to a real perosn behind the scenes. We have someone we can reach out to with questions and concerns. Even if this line is used by only a small population, it is the avaialbility of it that matters most. Access to information builds trust, and trust builds interaction.

]]> http://www.tradeshowinsight.com/2009/12/4-reasons-your-business-needs-to-be-on-twitter/comment-page-1/#comment-186 Jenise Fryatt Tue, 22 Dec 2009 01:56:07 +0000 http://www.tradeshowinsight.com/?p=539#comment-186 Great points, Eric. I especially like the way you describe the yearning of the consumer for individual attention. Social media has really tapped into this, and businesses that ignore this opportunity do so at their own peril. The opportunities for branding, connecting with potential clients and gaining insight into what clients need and want are virtually endless. And we've only just begun. Great points, Eric. I especially like the way you describe the yearning of the consumer for individual attention. Social media has really tapped into this, and businesses that ignore this opportunity do so at their own peril. The opportunities for branding, connecting with potential clients and gaining insight into what clients need and want are virtually endless. And we’ve only just begun.

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