We’re proud to announce the official release of our Tradeshow Insight app, keeping all the latest blog info, news, photos, videos and network updates at a touch. Features News – Take the latest articles from our blog wherever you go. Have access to full articles and share your favorite information via Twitter or email, right from [...]
As expected, Apple announced their new tablet device today. While rumored to be called the iSlate, we were introduced to the iPad and it has come with many mixed reviews. As a drinker of Apple Kool-Aid, who currently owns 8 major Apple products, ranging from the iPod nano to the MacBook Pro, I’ve tried to [...]
Echelon Design, in conjunction with Exhibitor Media Group, had sponsored a survey in October of 2009 to learn how companies are using social media tools for marketing purposes, including event and tradeshow marketing campaigns. On January 15, 2010, the survey results were tabulated and released. Selected data points from this study will be published in [...]
Things are winding down here at Winter NAMM 2010 where this year one of our newest clients, KHS America won two best in shows including best exhibit and best new product for its Falcon pedal. The KHS America family includes Mapex USA and Jupiter Band Instruments. We took on this project last fall and combined [...]
A friend of mine @BrandonEstrada recently turned me on to a new iPhone app, called CauseWorld. The concept and actions are nearly identical to FourSquare: You earn badges and points as you check in to various locations, only your points (called “karmas”) can actually be used as a form of currency to donate items in [...]
News Flash: I’m a nerd. Most of you already know this, but it only takes a set of strategically placed LED lights or a carefully crafted chip board to set off my drool mechanism. So it should be no surprise that I completely ate up this video that was sent to me via @maxwifievents yesterday [...]
The iPhone has opened numerous doors for increased productivity on the go and as apps are introduced with little end in sight, there are seemingly more possibilities to shuttle that productivity to the tradeshow industry – as an exhibitor or attendee. Here are a few that you may want to consider before your next big [...]
Foursquare has always been an confusing concept for me. The basic premise is understandable, but I could never understand WHY? Why would anyone care where I am at a given point, and how would Foursquare ever be relative to business? I quickly re-evaluated my questions as I remember having similar hesitations about Twitter…which have since [...]
[edit Jan, 6 '10] Because of the hustle & bustle of the Holiday season, we have decided to extend the contest until Jan 13, 2010 It seems like just last week I was putting away the golf clubs for the year, but now it’s hard to believe the holiday season is upon us. The good [...]
Proving that creative marketing at events is just as important to the manufacturing world, ESAB North America launched a variety of actions to engage with their attendees at their most recent tradeshow. ESAB integrated social media into their tradeshow marketing strategy at the FABTECH International & AWS Welding show in Chicago, November 15-18 2009. Their [...]
