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Early Impressions of the Apple iPad

8 comments

As expected, Apple announced their new tablet device today. While rumored to be called the iSlate, we were introduced to the iPad and it has come with many mixed reviews. As a drinker of Apple Kool-Aid, who currently owns 8 major Apple products, ranging from the iPod nano to the MacBook Pro, I’ve tried to receive this new announcement as objectively as possible. And I must say, I’m slightly disappointed.

Media

Pros – The iPad looks like a fantastic device for media: Photos, movies and books, in particular. YouTube movies can be displayed in HD, photos look amazing and the integrated iBooks & iBookStore is sure to be well received. The additional Brushes app looks to be a clever, fun and creative photo editor. Email & internet browsing interface appears extremely intuitive.

ConsRumors of an integrated e-ink screen may prove difficult for the iPad to compete with the Amazon Kindle or Barnes & Noble Nook as an e-reader. Lack of camera is an extremely surprising disappointment. Hopes of a front face camera for video chatting were not only squashed, but not adding a simple camera for quick-pics seems like a major oversight. Lack of Flash support is another major deficiency.

Apps

Pros – Most iPhone/iPod Touch apps will work in their native form on the iPad. New SDK for iPad dedicated apps could open up a new wave of functionality for the device that could ultimately define it, much like the AppStore did for the iPhone/iPod Touch. Redefined iWork interface could be a great, secondary feature for creating and displaying presentations.

Cons – iPhone/iPod Touch app compatibility is great, but also solidifies the claims that the iPad is merely a giant iPod Touch. Until more apps, defined strictly for the iPad are released, it will always be difficult to provide the device with its own identity.

Storage/Price

Pros – Most rumors slated the iPad to range between $699-$1199, and we were pleasantly surprised to see the device start at $499 and range up to $829. With three separate models (16 GB, 32 GB, 64GB) each with Wifi or Wifi+3G options, the flexibility is sure to please the masses.

Cons – Despite being unlocked, the GSM will again restrict the 3G access to AT&T. $14.99/month data plan for 250MB data comes out to just 8MB per day and I think most users will either be stuck with overages or be forced to upgrade to the unlimited data $29.99/month plan.

Applications

Ironically, I find more useful applications for businesses than the consumer for the iPad. Restaurants & hospitals seem like a natural fit for the device. Again, until we see more from the AppStore as to what day-to-day apps can make this useful to the consumer, practicality seems slightly limited.

Final Thoughts

In a technological world where devices are consistently being consolidated to our smartphones (GPS devices, MP3 players, etc.), it was critical for the iPad to provide features that our iPhones and MacBooks can’t do collectively. I’m not certain if Apple has proven to us that it achieves that. That being said, I’m certain I would find new enjoyments and fall in love with the device if I had one in my hands at the moment, but I’m not certain I can warrant purchasing an iPad and a monthly fee with my laptop & smartphone always nearby.

Images via Engadget. Check out their hands-on image gallery with the iPad.

EDIT:

I was led to this great demo video by @nogueiradiana. What are your early thoughts of the iPad?

  1. Hi Eric,

    On the consumer side – I see several applications at the grandparent/baby boomer level for sharing and using photos, videos, music. I can probably already purchase two of these devices for grandparents just to have a fancy photo-show for the grandkids.

    Like you, I saw several applications for business. In fact, I can think of several different situations where you need something more than a mobile phone and less than a laptop. This type of device solves those situations. One thing that is important to note about the iPad – if they can port many of the features of iWork over to the device – then developers should be able to use the same types of application building tools as well.

    I think that the lack of video camera, etc. are just reasons for Apple to make a version 2. If they threw in everything – we would have no reason to upgrade. (Just my opinion…)

    Nice post – thanks for starting the discussion.

    - Sam

    • Sam, thanks for sharing your thoughts. I have a giant bag of mixed emotions for the device. I think, bottom line, the applications and technological impact of the iPad are limited only by our imagination.

      Steve Jobs has a way of looking into the future just a little bit further than the rest of us and I’m certain he’s going to be taking us all on a ride of upgrades, firmware features and app releases before we ever get there. My only immediate issue is not having any need or dependancy for the iPad. My iPhone & MacBook, however, are essential to my daily life, business and personal. Until I’m shown something that is more practical to me, I can’t warrant ‘just another device,’ no matter how fun and flashy it may be.

      Take what I say with a grain of salt. As soon as I have played with one at my Apple Store, I may be singing a completely different tune. Sometimes seeing is believing with Apple products.

  2. I’m with you Eric, I also was very disappointed. But at least that saves me some money! It’s almost like they planned their products so that you’d need to own all of them ;-) None of them do everything, just enough to get you to buy them but not enough to get you to not buy all their other products too. (Somewhere there’s a grammar teacher rolling in her grave)

    So now I’ve got my iBook if I want to do some actual work while I’m out, and iPhone to make calls and check e-mails quickly and my iPod to listen to music so I don’t run down the battery on my iPhone. Looks like what I really need is a new purse/bag for all of this!

    • Thank you for your comments Traci! I was somewhat relieved myself by not NEEDING this device, like I have so often convinced myself in the past (see standing in line outside an Apple store). You’re absolute proof that between an iPhone and iBook, you can accomplish your day-to-day tasks without needing a 3rd device. As hard as I try, I can’t define this as merely a ‘toy’ right now.

      I understand my initial reactions are somewhat negative, which I stand by for immediate consumer needs, but I really think this is going to be a gateway for portable devices in the future. We’re witnessing a diamond in its natural, rough form.

  3. Eric, approaching this from an AV perspective, I see it as ideal rental inventory. We could rent these to event organizers to supply to their attendees preloaded with sponsorship information, event-specific software/app’s (polling anyone?), conference materials, interactive tradeshow maps, social networking software and any multimedia they can imagine. Organizers could very simply push alerts and information to attendees.
    Selling sponsorship would be fantastic. Offering tracking of activity and click-through’s by attendees would supply much-needed data for sponsors.
    For our purposes, we’ll be buying a handful of these for our internal purposes. I cannot tell you how many times I’ve been sickened by watching a crewmember pick up a binder, flip through it and maybe refer back to it just once or twice for the duration of the event! All that paper and waste :-(
    I am so intrigued by this little gadget. I would love to have something that was tied to our Mac network and didn’t port the weight of my laptop! Can’t wait to see more!!
    Midori Connolly, Chief AVGirl
    Pulse Staging and Events

    • Midori, thank you for your comments! I think it’s fantastic that you’ve been able to see so many ideas for this device in the events industry. I’ve been toying with various ideas for tradeshows & events and you’ve hit on most of mine and added even more new ideas that I think are wonderful.

      I know the 60 day wait may be tough to sit through, but I would be extra excited to hear about your thoughts once you get your hands on the iPad and, further more, once you apply it to your business structure.

      • Great idea to rent these with preloaded sponsorship information. Now that I know it will play back videos in HD– you could put “advertorials” with the sponsor’s message. imagine picking up the ipad, and seeing leaders with the organization speaking directly to attendees.

        On a personal side, I agree with Eric’s final thoughts. I’m sure I, too, would fall in love with it, but I’m not sure it’s worth rushing to the Apple store.

        • Heehee, I am some kind of Apple Junkie…I should have clarified this before posting anything!! My kids spend more time at the Apple store than they do at the park.
          No, just kidding, but it really is the backbone of our business. We are all about changing contemporary design to suit our needs and we’ve found a match of culture with Apple technology. (Did I ever mention I’m a nonconformist at the core?)

          Another aspect of using the iPad will be part of our BS8901 certification – it’s honestly not all based on just being cool :-)

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