Comments on: Actually, It’s Easy Being Green http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/ Industry News from Echelon Design Mon, 30 Jan 2012 20:59:56 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: How to green your event using QR Codes | READY2SPARK http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/comment-page-1/#comment-1593 How to green your event using QR Codes | READY2SPARK Fri, 06 Aug 2010 02:10:10 +0000 http://www.tradeshowinsight.com/?p=1091#comment-1593 [...] There are companies that can assist you in setting up your codes and tracking use. For an example of how this can work, visit Eric Lukazewski’s Tradeshow Insight blog post “Actually, It’s Easy Being Green”. [...] [...] There are companies that can assist you in setting up your codes and tracking use. For an example of how this can work, visit Eric Lukazewski’s Tradeshow Insight blog post “Actually, It’s Easy Being Green”. [...]

]]> By: Eric Lukazewski http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/comment-page-1/#comment-610 Eric Lukazewski Tue, 23 Mar 2010 20:06:18 +0000 http://www.tradeshowinsight.com/?p=1091#comment-610 Thanks Heidi! I see endless possibilities and major conveniences, dollars and most importantly, environmental assets being saved as a result of this. You've illustrated what I believe most people go through at an event, and it's hard not to be surrounded by wasted dollars from printing and shipping. I hope this idea catches on so we'll continue to see the positive results magnified throughout the industry. Thanks Heidi! I see endless possibilities and major conveniences, dollars and most importantly, environmental assets being saved as a result of this. You’ve illustrated what I believe most people go through at an event, and it’s hard not to be surrounded by wasted dollars from printing and shipping. I hope this idea catches on so we’ll continue to see the positive results magnified throughout the industry.

]]> By: Heidi Thorne http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/comment-page-1/#comment-609 Heidi Thorne Tue, 23 Mar 2010 19:54:38 +0000 http://www.tradeshowinsight.com/?p=1091#comment-609 That Digital Collateral app is awesome! And since I don't have an iPhone (which you know!), it's great to see that a text messaging option is available. When I go to the main promotional product show in my industry, the ASI Show, I'm so inundated with printed brochures that I've resorted to bringing a folding cart to save my shoulders and hands. (I know you're probably chuckling at that visual.) But my plight is not unique. In fact the show offers a shipping service (not free either -- the other "green" issue) for materials you collect. Digital Collateral would eliminate that almost entirely. And since I'd rather be able to access the info digitally anyway, this would be a godsend. Plus, being involved in the ecofriendly product arena, I'd definitely like to see more apps like this in the future. That Digital Collateral app is awesome! And since I don’t have an iPhone (which you know!), it’s great to see that a text messaging option is available.

When I go to the main promotional product show in my industry, the ASI Show, I’m so inundated with printed brochures that I’ve resorted to bringing a folding cart to save my shoulders and hands. (I know you’re probably chuckling at that visual.) But my plight is not unique. In fact the show offers a shipping service (not free either — the other “green” issue) for materials you collect. Digital Collateral would eliminate that almost entirely. And since I’d rather be able to access the info digitally anyway, this would be a godsend.

Plus, being involved in the ecofriendly product arena, I’d definitely like to see more apps like this in the future.

]]> By: Eric Lukazewski http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/comment-page-1/#comment-503 Eric Lukazewski Wed, 17 Mar 2010 18:49:32 +0000 http://www.tradeshowinsight.com/?p=1091#comment-503 Midori, thank you for commenting. I had a feeling you would find this as compelling as I did! I think you're absolutely right. People respond to measurements and to see them put in to relatable environmental units, like trees and fuel, makes it an invaluable feature. 'Green' business is competitive and dirty at times and it's difficult to know who to trust and what is genuinely efficient for our earth. It's good to see an example like this, that is simple and clear to understand its significance towards a cultural environmental shift in progression. Midori, thank you for commenting. I had a feeling you would find this as compelling as I did!

I think you’re absolutely right. People respond to measurements and to see them put in to relatable environmental units, like trees and fuel, makes it an invaluable feature. ‘Green’ business is competitive and dirty at times and it’s difficult to know who to trust and what is genuinely efficient for our earth. It’s good to see an example like this, that is simple and clear to understand its significance towards a cultural environmental shift in progression.

]]> By: Midori Connolly http://www.tradeshowinsight.com/2010/03/actually-its-easy-being-green/comment-page-1/#comment-502 Midori Connolly Wed, 17 Mar 2010 18:37:16 +0000 http://www.tradeshowinsight.com/?p=1091#comment-502 Eric, outstanding post - and one that is so near and dear to my heart. You have such a fantastic pulse of what's happening with mobile applications and their practical application (sorry, that was not intended to be a pun) for events. The ECO-METER feature is probably what will set this product ahead of its competitors. Green Meeting planners and producers have the most dire need for measurement and tools to help make those measurements. This is spot-on and I can't wait to use it! Bonus points for the fact that I can read this on my Tradeshow Insight iPhone app (http://itunes.apple.com/us/app/tradeshow-insight/id352670605?mt=8) and link directly to the Digital Collateral download :-) One less step to take...nice. Midori Connolly, Chief AVGirl http://www.twiter.com/GreenA_V Eric, outstanding post – and one that is so near and dear to my heart.
You have such a fantastic pulse of what’s happening with mobile applications and their practical application (sorry, that was not intended to be a pun) for events.

The ECO-METER feature is probably what will set this product ahead of its competitors. Green Meeting planners and producers have the most dire need for measurement and tools to help make those measurements. This is spot-on and I can’t wait to use it!

Bonus points for the fact that I can read this on my Tradeshow Insight iPhone app (http://itunes.apple.com/us/app/tradeshow-insight/id352670605?mt=8) and link directly to the Digital Collateral download :-) One less step to take…nice.

Midori Connolly, Chief AVGirl
http://www.twiter.com/GreenA_V

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