Attack of the Tradeshow Zombies
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You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “Attack of the Tradeshow Zombies”.
Trade shows are all about interacting with your customers, your potential customers, your future customers (students), and as I like to call them, your referrers (people who will never buy your product or service, but will talk about it to their friends and colleagues). It is up to an exhibitor to attract and engage these 4 types of attendees…not only live on the trade show floor, but also through the networks you mentioned and any others that will be developed in the future. In order to be successful, an exhibitor must interact with their “trade show zombies” no matter if they are standing in front of them or not.
As the old saying goes “If you can’t beat ‘em, join ‘em!”