Attack of the Tradeshow Zombies

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1. 

   Emilie Barta says:

   March 10, 2010 at 11:27 am

   Trade shows are all about interacting with your customers, your potential customers, your future customers (students), and as I like to call them, your referrers (people who will never buy your product or service, but will talk about it to their friends and colleagues). It is up to an exhibitor to attract and engage these 4 types of attendees…not only live on the trade show floor, but also through the networks you mentioned and any others that will be developed in the future. In order to be successful, an exhibitor must interact with their “trade show zombies” no matter if they are standing in front of them or not.

   As the old saying goes “If you can’t beat ‘em, join ‘em!”

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     Eric Lukazewski says:

     March 10, 2010 at 11:43 am

     Thanks for taking the time to comment Emilie! The most frustrating thing to witness is ignorance. Simply having a tradeshow exhibit means very little if you’re not finding new ways to draw your attendee. While it still remains a face-to-face industry by nature, there are virtual and technological layers that are being interwoven with the existing traditional marketing strategies. A simple dedication to only one approach is peril to failure.

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