Comments on: Attack of the Tradeshow Zombies http://www.tradeshowinsight.com/2010/03/attack-of-the-tradeshow-zombies/ Industry News from Echelon Design Sat, 04 Sep 2010 00:15:58 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Eric Lukazewski http://www.tradeshowinsight.com/2010/03/attack-of-the-tradeshow-zombies/comment-page-1/#comment-480 Eric Lukazewski Wed, 10 Mar 2010 17:43:28 +0000 http://www.tradeshowinsight.com/?p=1205#comment-480 Thanks for taking the time to comment Emilie! The most frustrating thing to witness is ignorance. Simply having a tradeshow exhibit means very little if you're not finding new ways to draw your attendee. While it still remains a face-to-face industry by nature, there are virtual and technological layers that are being interwoven with the existing traditional marketing strategies. A simple dedication to only one approach is peril to failure. Thanks for taking the time to comment Emilie! The most frustrating thing to witness is ignorance. Simply having a tradeshow exhibit means very little if you’re not finding new ways to draw your attendee. While it still remains a face-to-face industry by nature, there are virtual and technological layers that are being interwoven with the existing traditional marketing strategies. A simple dedication to only one approach is peril to failure.

]]> By: Emilie Barta http://www.tradeshowinsight.com/2010/03/attack-of-the-tradeshow-zombies/comment-page-1/#comment-479 Emilie Barta Wed, 10 Mar 2010 17:27:57 +0000 http://www.tradeshowinsight.com/?p=1205#comment-479 Trade shows are all about interacting with your customers, your potential customers, your future customers (students), and as I like to call them, your referrers (people who will never buy your product or service, but will talk about it to their friends and colleagues). It is up to an exhibitor to attract and engage these 4 types of attendees...not only live on the trade show floor, but also through the networks you mentioned and any others that will be developed in the future. In order to be successful, an exhibitor must interact with their "trade show zombies" no matter if they are standing in front of them or not. As the old saying goes "If you can't beat 'em, join 'em!" Trade shows are all about interacting with your customers, your potential customers, your future customers (students), and as I like to call them, your referrers (people who will never buy your product or service, but will talk about it to their friends and colleagues). It is up to an exhibitor to attract and engage these 4 types of attendees…not only live on the trade show floor, but also through the networks you mentioned and any others that will be developed in the future. In order to be successful, an exhibitor must interact with their “trade show zombies” no matter if they are standing in front of them or not.

As the old saying goes “If you can’t beat ‘em, join ‘em!”

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