Trade show value and ROI comes after the event in the follow up – that’s where sales will come from. But, most vendors fail in this area, 80% of trade show leads never receive a post show follow up, those followed-up on typically fall off the map after being sent the first and only email. [...]
This week I’m back at full speed after having spent the past few days with my toes in the sand, staring out at the Gulf of Mexico. The much needed break came on the heels of another successful NAB Show for Echelon. You can a few pictures of our project below. My takeaways from the [...]
This is the final part of a five part series discussing my recent takeaways for the Exhibitor 2010 Conference in Las Vegas, March 14-18, 2010. View Part 4 – Viva la Face to Face. Recently, I had the chance to be a part of my first tweetup. A group of about ten individuals met after [...]
Ok, you are prepared for the show and have addressed everything discussed in Trade Show Success Strategies ~ Pre-Show. Opening day is just a few hours away and the question to ask is how do you make the most of your time on the floor? How can we help insure that a desired ROI is [...]
It is pretty easy to walk the show floor and spot the exhibitors that “just show up” and it is more common than you may think. I was in Orlando for the HDI show last month and had a chance to catch lunch just before my departing flight. The guy sitting next to me was [...]
