Great read from the Institute for Study of Business Markets (ISBM) on the life cycle of a sales lead after it’s generated by a marketing department. According to their findings, nearly 70% of leads fall into the “black hole” where they’re simply not pursued by the sales force at all. The reason for this is [...]
As a student of fine arts, I’ve been subjected to numerous stylistic lessons on drawing, painting and design. From the basic principles of color to aesthetics of element layouts, I’ve been engrained with ideas to enhance pleasure to the eye. Beyond that, artistic expression, boundaries and interpretation are all defined by its creator and how [...]
Average open rates for house email lists are nearly 20 percent, according to a recent findings of the Direct Marketing Association’s (DMA) 2010 Response Rate Trend Report. That should come as encouraging news for all of you direct marketers out there. The findings also found that conversion rates for house lists averaged 3.72 percent, which [...]
Events are entering a new era, and social media is becoming an increasingly important and visible element in the transformation of events. As events evolve away from fixed, didactic experiences to more collaborative, fluid, and participatory experiences, social media has become increasingly integral to the event experience. As this white paper demonstrates, particularly through key case [...]
How many times have you heard someone say or been told that it isn’t that hard to execute an exhibit or trade show event? If you’re like me, then more than you care to recall. Well, it’s true. You don’t have to have to be a genius to be a successful trade show coordinator or [...]
I hate cars. As much as I rely on them to get me around, I despise the care that’s needed to keep them running. I’m automotive illiterate. My dad showed me how to change a tire, change the oil and other basics for car maintenance, but I quickly learned as an adult that opening my [...]
As marketers, we must embrace the task of also being educators to our clients. We must first give our customers what they expect; delivery of services and goods. But much of what ‘sells’ somebody is beyond your baseline of services. What you offer beyond expectations is what garnishes trust and establishment as an industry leader. [...]
