Free Report: Social Media in the New Event World

Events are entering a new era, and social media is becoming an increasingly important and visible element in the transformation of events.  As events evolve away from fixed, didactic experiences to more collaborative, fluid, and participatory experiences, social media has become increasingly integral to the event experience.

As this white paper demonstrates, particularly through key case studies, evidence is mounting that social media is having a significant impact on a whole range of event functions.  In fact, social media has become central to the success of a growing number of events, and entire events have been developed around social media.

The experts interviewed for this white paper lend credence to the notion that social media is truly transforming events into more dynamic, enduring, and rewarding experiences for attendees, event producers, speakers, and exhibitors alike.  But they also stress the importance of judiciously applying social media in events to achieve the right impact, and caution against frittering away social media applications in events with haphazard implementation and underdeveloped strategies.

This white paper is designed to offer a broader perspective on the role of social media in events, and highlight key strategies for maximizing the impact of social media in events.

Simply fill out this form to download the nine-page report. Your information will not be used or distributed in any way.

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   Cameron Toth says:

   August 13, 2010 at 10:24 am

   “Your information will not be used or distributed in any way.” Than why do you need me to fill out the form to receive the white paper. A more truthful statement may lead to more downloads.

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     Eric Lukazewski says:

     August 13, 2010 at 10:57 am

     Cameron,

     Thanks for the suggestion. The form is simply an internal tool to understand who is downloading the report and validate them versus any that are fraudulent. None of these individuals have, or will be contacted, nor will their information be distributed or used in any other way.

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