New York City. The Bright Lights. The Big Apple. A city that has a reputation as being one of the most culturally inspiring places in the world. It’s also a place that makes even the most hardened exhibitors cringe when they realize they’re headed to the Jacob A Javits center for an event. Why? Simply, [...]
As an Apple fanboy, I’m immersed in the culture of the brand and pay special attention to not only HOW they effectively market, but its effect on their customers and the feelings that are evoked. Much of their success comes from being able to market an element of mystery. Was the iPhone 4 leak truly [...]
Las Vegas Convention attendance rose 3.1% in May, according to a recent report from the Las Vegas Convention & Visitors Authority (LVCA). It marks the third consecutive month of increased traffic even though the overall amount of shows and events continues to decline. Attendance isn’t the only metric that has experienced a recent uptick. Room [...]
I recently had a chance to attend the worlds largest hospitality technology show, I had this opportunity thanks to two of Echelon’s newest clients Cetis, Inc. and Intelity who were exhibiting. Cetis, Inc. is a leader in hospitality and enterprise phones, you can trace their roots back to 1983 (who doesnt love the 80′s). Intelity [...]
