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November 12, 2009

Vegas Attendance Up 12% In September

Trade shows in Las Vegas attracted 401,319 attendees in September, an increase of more than 12% over the same period last year, according a recent report from the Las Vegas Convention & Visitor's Authority (LVCA). This is great news for anyone fighting to rebuild trade show marketing budgets that have experienced cuts in the last year.

November 2, 2009

Basics of Social Media ROI

Start Tweeting in Five Simple Steps

As marketers, we all know the potential for utilizing the social networking site Twitter; still, many of us are uncertain about how to get started.  If you fall under this category then you'll appreciate reading a great article in WSJ.com's small business section about how to channel your Twitter voice in five steps:

October 23, 2009

Viad Q3 Revenues Drop 40 Percent

Viad, the parent company of General Exposition Services (GES) reported Q3 revenues of $181.1 million, a figure that is down more than 40 percent from this time last year.

October 16, 2009

Marketers Still Prefer a Paper Trail

In this digital era, would you believe that more than 17 billion catalogs were mailed in the U.S. last year?  Me neither, but it's true, according to a report in the WSJ this morning.

September 24, 2009

From Time Magazine: How One Giant Casino Could Turn Around Vegas

Yesterday Time.com reported on the anticipation of MGM-Mirage's opening of its mega $8.5-million casino complex, CityCenter, and hopes that it can it provide the kick start needed to turn Vegas around.  On Monday, Sep. 21, CityCenter began the task of filling 12,000 jobs -- much needed work for Vegas, which has an unemployment rate of 13.2%.  The company said that it has fielded 160,000 applicants since posting the positions.  Scheduled to open in December, CityCenter's feature tower will offer more than 4,000 bedrooms and casino gaming.

September 22, 2009

International Exhibiting: Echelon Design and Harris Products Group

IMG_0585

August 28, 2009

Echelon Client Launches New iPhone App

iPhone

August 24, 2009

From WSJ: Smartphone Apps Fuel Business

Good article at WSJ.com about how a smartphone applications are changing the way businesses operate (like credit card processing and work flow management) and enhancing the way customers interact with its products and services.  How do you build your smartphone app?  A couple of ways:

August 2, 2009

Fastest 50 Growing Shows in 2009

This evening I saw that Trade Show Week published its 2009 Fastest 50 Winners -- an annual compilation of the fastest growing shows and industries -- and the positive news could not have a come at a better time.  See below for full list: