DMA Reports Email Open Rates Nearly 20 Pe...
Average open rates for house email lists are nearly 20 percent, according to a recent findings of the Direct Marketing...
Are You Educating or Alienating?
As marketers, we must embrace the task of also being educators to our clients. We must first give our customers what...
Exhibitor 2010 Series: Part 2 – Guerilla
This is the second part of a five part series discussing my recent takeaways for the Exhibitor 2010 Conference in Las...
Welcome to “Google, Kansas – ...
Topeka Mayor Bill Bunten signed a proclamation Monday calling for Topeka to be known for the month of March as...
Social Media for Giants
If you’ve spent any time on Tradeshow Insight, you’ll be less than surprised to learn that I am a...
Start Tweeting in Five Simple Steps
As marketers, we all know the potential for utilizing the social networking site Twitter; still, many of us are...
Marketers Still Prefer a Paper Trail
In this digital era, would you believe that more than 17 billion catalogs were mailed in the U.S. last year? Me...
Thoughts on the 2016 games
Living in a suburb of Chicago, and experiencing the disappointment of losing the Olympic bid this past week for the...
Get Rich Quick… Its sooo easy!
A colleague and I were sitting outside of Starbucks today talking about sales trends and strategy when I noticed a...
Bottled Sunshine: Conventions Worth Menti...
Partial map of wine country, California On a recent visit, I came to realize that wine country follows many of the...
