A couple weeks ago I came across an interesting article in the NY Times about outboarding, or more commonly referred as convention crashing. This is basically where companies take advantage of the traffic generated by trade shows by marketing themselves in a nearby hotel or meeting space. By doing so they avoid the costly expense of purchasing floor space, exhibit properties, show services, etc. Most of the people interviewed in the NY Times article made no effort to conceal their nasty feelings about outboarders (Please note that my intention with this blog isn’t to endorse any particular belief over another).
Why I find this subject so interesting is because of the timing. I recently got back from a trip to Barcelona for Mobile World Congress, where one of the biggest players in mobile technology, Nokia, shifted its trade show strategy and hosted its own private event in a facility that was a few blocks from the convention center. Before you go forming opinions about this understand that Nokia was at the show just not in the traditional sense of that many were accustomed to, with a presence in Halls 6 and 8. You can read how they addressed this issue in a February 14 post to Nokia Conversations, its official blog site. There is also a great video below where its event manager explains that Nokia’s shift was in response to its needs outgrowing the ability of the convention center. Continue reading →
Callner cited a recent video by Lady Gaga, which has gained a ton of viral attention, that pushes the boundaries on creative expression and integrated sponsorships, and proves that a delivered experience with content merits can be monetized with little detraction of substance value to audiences. An exhibit experience needs to be developed with your brand messaging as the nucleus in a format where creativity and content will rule. Continue reading →
If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. The other half seem to generate no interest and are filled with employees who look bored and envious of the booths around them.
So while some companies seem to benefit from tradeshows, many come home wondering whether their time and money was worth it. With some proper strategizing and planning, your tradeshow efforts can get the buzz and results that you want. Here are 9 steps to revitalizing your tradeshow marketing strategy.
Earlier this year, Echelon Design sponsored a report that was tabulated by Exhibitor Media Group which outlined the current trends of social media in trade show and event marketing. In June, we released a white paper that highlighted a number of industry expert opinions on these ideas. Today, we’re releasing our first infographic, which is an interesting blend of these findings.
This guide is designed for anyone who is new to social media or looking to apply social media to their trade show or event marketing strategy. It provides an quick and interesting look at some of the most widely used tools and their application and effectiveness in today’s event world. Please enjoy and share your comments with us!
I’ve been personally intrigued by the development of foursquare over recent months and it’s increasing potential for usage at events and a digital marketing strategy. Back in January, Intel partnered with foursquare during the CES event and offered unique badges for check-ins and special events. This took an effort from both parties to achieve. While it opened the possibilities for the future of foursquare and event marriages, it without little doubt requires the compliance from (and and open wallet) the developers at foursquare to make a campaign of similar correlation possible.