July 14, 2010
I recently had a chance to attend the worlds largest hospitality technology show, I had this opportunity thanks to two of Echelon's newest clients Cetis, Inc. and Intelity who were exhibiting. Cetis, Inc. is a leader in hospitality and enterprise phones, you can trace their roots back to 1983 (who doesnt love the 80's). Intelity is a fairly new technology company that gives guests of the hotel the capability to order any and all services offered by the property through the use of your iPad, iPhone and other devices. Simply put, you can order room service, valet service, etc all with one touch on your favorite device.
April 2, 2010
It is pretty easy to walk the show floor and spot the exhibitors that "just show up" and it is more common than you may think. I was in Orlando for the HDI show last month and had a chance to catch lunch just before my departing flight. The guy sitting next to me was obviously a sales guy, you know the look, that had been a staffer for an exhibitor at another show that was in town. Mistakenly, I struck a conversation with him, I asked "how was the show for you guys", "I hate trade shows" he responded, "really, why?", "I think they are pointless and I dont like begging people to buy my product" he says. Luckily it was time to catch my flight right after that comment. Do you think this guys should have been representing his company at the show?
November 2, 2009
As marketers, we all know the potential for utilizing the social networking site Twitter; still, many of us are uncertain about how to get started. If you fall under this category then you'll appreciate reading a great article in WSJ.com's small business section about how to channel your Twitter voice in five steps:
