Exhibitor 2010: RFID Tracking Case Study
This morning I'd like to keep the Exhibitor 2010 follow up going with a few notes from a session that I attended and found most interesting. The topic covered was RFID tracking technology, and how Philips Healthcare used it to measure the behaviors of visitors within their exhibit at RSNA. They were tracking everything from how many attendees visited specific displays/demos, how long they staid there and since the RFID was tied to registration, whether or not they had brought colleagues with them a later time during the show.
