Ok, you are prepared for the show and have addressed everything discussed in Trade Show Success Strategies ~ Pre-Show. Opening day is just a few hours away and the question to ask is how do you make the most of your time on the floor? How can we help insure that a desired ROI is obtainable?
It is pretty easy to walk the show floor and spot the exhibitors that "just show up" and it is more common than you may think. I was in Orlando for the HDI show last month and had a chance to catch lunch just before my departing flight. The guy sitting next to me was obviously a sales guy, you know the look, that had been a staffer for an exhibitor at another show that was in town. Mistakenly, I struck a conversation with him, I asked "how was the show for you guys", "I hate trade shows" he responded, "really, why?", "I think they are pointless and I dont like begging people to buy my product" he says. Luckily it was time to catch my flight right after that comment. Do you think this guys should have been representing his company at the show?
