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March 26, 2010

A Practical Guide to Creating foursquare Events

I've been personally intrigued by the development of foursquare over recent months and it's increasing potential for usage at events. Back in January, Intel partnered with foursquare during the CES event and offered unique badges for check-ins and special events. This took an effort from both parties to achieve. While it opened the possibilities for the future of foursquare and event marriages, it without little doubt requires the compliance from (and and open wallet) the developers at foursquare to make a campaign of similar correlation possible.

January 7, 2010

Foursquare at CES & Beyond

Foursquare has always been an confusing concept for me. The basic premise is understandable, but I could never understand WHY? Why would anyone care where I am at a given point, and how would Foursquare ever be relative to business? I quickly re-evaluated my questions as I remember having similar hesitations about Twitter...which have since been proven dead wrong.