Ok, you are prepared for the show and have addressed everything discussed in Trade Show Success Strategies ~ Pre-Show. Opening day is just a few hours away and the question to ask is how do you make the most of your time on the floor? How can we help insure that a desired ROI is obtainable?
It is pretty easy to walk the show floor and spot the exhibitors that "just show up" and it is more common than you may think. I was in Orlando for the HDI show last month and had a chance to catch lunch just before my departing flight. The guy sitting next to me was obviously a sales guy, you know the look, that had been a staffer for an exhibitor at another show that was in town. Mistakenly, I struck a conversation with him, I asked "how was the show for you guys", "I hate trade shows" he responded, "really, why?", "I think they are pointless and I dont like begging people to buy my product" he says. Luckily it was time to catch my flight right after that comment. Do you think this guys should have been representing his company at the show?
This week Echelon Design has partnered with Accenture, Qualcomm and GSMA to present the Embedded Mobile Zone (EMZ) at Mobile World Congress in Barcelona. The EMZ is a collaborative effort to showcase the latest trends in mobile technology across several verticals such as health, consumer products and automotive.
Saturday I pack my bags and head for Barcelona for Mobile World Congress, where more than 50,000 key decision makers in mobile technology will be in attendance at the industry's most influential show of the year. Echelon will be working in the App Planet located in hall 7 from 02/08 through then end of the show. I've been prepping for my trip for the past eight weeks but that has been largely inclusive of client work and it's not until now that I've given serious consideration to what I need to do in order to be ready for my next experience in international exhibiting.
