You may notice an increasing breed of attendees at your next tradeshow, if not already. Tradeshow Zombies. It's a frightening epidemic that has been fueled by a mutated 'Tradeshow 2.0' virus. What's equally scary is that these zombies have done a fair job of fitting in. They even look like other attendees, with one major appendage: Smartphones.
Foursquare has always been an confusing concept for me. The basic premise is understandable, but I could never understand WHY? Why would anyone care where I am at a given point, and how would Foursquare ever be relative to business? I quickly re-evaluated my questions as I remember having similar hesitations about Twitter...which have since been proven dead wrong.
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The unfortunate product created by combining a struggling economy and face-to-face meetings has been a steady decline at tradeshows over the past 18 months. While this has increased the quality of the attendee, there's still a large audience that your message is failing to reach. But down attendance is not synonymous with disinterest. In this climate, companies are being forced to send only individuals that are essential to their decision making process to events. Others simply opt out all together to alleviate the pinch. Still, there are a number of ways to market your brand to the face-to-face attendee and extend it to those who are missing.
