Something has be weighing on me the past few weeks. Like a knot in the stomach. I've been afraid to either admit it, or say it out loud, but a recent post by Dave Lutz at TSNN has given me the strength to come out with it.
Earlier this year, I shared a few iPhone Apps that would be perfect for the tradeshow environment. With the introduction of the iPad, many immediately saw the value of this niche product for the event world. With a few months for a library of exclusively design apps to accumulate, I've decided to follow up with a list of my favorite applications.
I hate cars. As much as I rely on them to get me around, I despise the care that's needed to keep them running. I'm automotive illiterate. My dad showed me how to change a tire, change the oil and other basics for car maintenance, but I quickly learned as an adult that opening my wallet keeps my hands clean from dirt and grime. Even still, I tend to avoid an auto mechanic like a pack of rabid raccoons.
Ok, you are prepared for the show and have addressed everything discussed in Trade Show Success Strategies ~ Pre-Show. Opening day is just a few hours away and the question to ask is how do you make the most of your time on the floor? How can we help insure that a desired ROI is obtainable?
It is pretty easy to walk the show floor and spot the exhibitors that "just show up" and it is more common than you may think. I was in Orlando for the HDI show last month and had a chance to catch lunch just before my departing flight. The guy sitting next to me was obviously a sales guy, you know the look, that had been a staffer for an exhibitor at another show that was in town. Mistakenly, I struck a conversation with him, I asked "how was the show for you guys", "I hate trade shows" he responded, "really, why?", "I think they are pointless and I dont like begging people to buy my product" he says. Luckily it was time to catch my flight right after that comment. Do you think this guys should have been representing his company at the show?
This is the third part of a five part series discussing my recent takeaways for the Exhibitor 2010 Conference in Las Vegas, March 14-18, 2010. View Part 2 - Guerilla Marketing.
This is the second part of a five part series discussing my recent takeaways for the Exhibitor 2010 Conference in Las Vegas, March 14-18, 2010. View Part 1 - Social Trailblazing.
"Go-Green." What had started as a revolution in aiding our environment, the crusade has since grow in to a multi-billion dollar cash cow of an industry, often times muddied by false claims and a multitude of unverified green products. The tradeshow industry has been largely targeted by the movement, with green exhibit displays, promotional items and even green tradeshows themselves moving towards the forefront of the industry. Whether you support a green tradeshow, as a means to assist the environment or as a strategy to reduce costs on non-essential materials, how can you ensure that your green strategy is legitimate?
